Using Social Media to Raise Money and Awareness for a Great Cause
Last year, through the encouragement of my friend and colleague Ben Glass, I became part of Team LWB that ran the Marine Corps Marathon. I knew the cause was great and was particularly overwhelmed by the kindness and dedication of the support crew. Because I couldn’t run this year, my boss Tom Foster and I sat down to think about an innovative way we could help LWB through our firm Foster Web Marketing.
Ben is not only one of the best lawyers and legal marketing coaches in the country, he lives the life that he preaches. As he often says, marketing your law firm or small business is your ticket to a happier life, more time with your family, and the resources to make a difference in causes you care deeply about. After my experience as part of Team LWB, I knew that we wanted to do more to help through our small business.
We decided to run a Facebook campaign for the Foster Web Marketing fan page. For every person that “likes” the page, we donate $1 to Love Without Boundaries. That’s already resulted in $1,089! A social media campaign like this accomplishes several goals. Not only did we raise money for a great charity, we brought awareness of the cause to the most viral website on the web and grew our Facebook fan base by over 400 people. As successful and growing businesses, it’s our duty to help those in need. You can read more about running a social media campaign for charity here. You can also check out the campaign for yourself at www.HelpLWB.com.
We’d like to thank Ben Glass for introducing us to this wonderful group of people and Love Without Boundaries for all their hard work. We are already looking forward to the next campaign!
Jimmy Daly is the head of the Marketing Department at Foster Web Marketing.